05/17/2019 • I am the first person to admit that I am not an expert when it comes to social media and the way that information is consumed, created, and shared in our digital-first world. I like to follow friends on Facebook and I fully appreciate that Instagram and Snapchat are among the preferred communications channels of many University of Oregon students, but I am not personally active on social media. In so many ways our society and lives are better for the speed, power, and access that comes from living in the digital age, but there are times when it also comes at a cost. Over the last weekend, we experienced one such moment at the UO, when the rapid circulation of misinformation on social media unnecessarily created a problem—or the perception of a problem—on our campus.